Potters Without Kilns is a Wisconsin-based organization, providing kiln space to potters who cannot afford their own kiln. They needed an updated logo that would accurately represent their services and values as a small, family business. The owner talked about his interest in the beauty of aerial landscapes, as well as how important the idea of imperfections in pottery is. I decided to focus on the idea of breaks in landscape made to look like breaks in shards of ceramic pottery.

For the rebrand as a whole (as seen on the website), I aimed to portray a family-friendly, local business, while still modern and clean.

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